# valUX > Independent UK specialist agency. Two revenue lines: Pulse (reproducible SEO and GEO search visibility audits, the UK's only standalone GEO audit product) and UX Studio (bespoke web builds with Pulse-validated SEO and GEO foundations baked in at launch). ## Pulse: audits and retainers Pulse is a 7-category search visibility audit covering Google SEO and AI search visibility on the same rubric. Three categories are AI-search-specific and are not measured by most UK SEO audits. Reproducible score. Published rubric. Three disciplines (SEO, GEO, Complete) across three tiers (Pulse Essentials, Pulse Growth, Pulse X). Retainers are Complete-only. - [Pulse overview](https://valux.uk/pulse): what Pulse measures and why each category is weighted as it is. - [Pulse Check](https://valux.uk/pulse-check): free 30-second diagnostic. Public lead magnet. - [Pulse audits](https://valux.uk/audits): discipline and tier comparison grid. SEO / GEO / Complete by Pulse Essentials / Pulse Growth / Pulse X. - [SEO audit detail](https://valux.uk/seo-audit): Google ranking, technical SEO, link graph, structured data. - [GEO audit detail](https://valux.uk/geo-audit): AI citability, AI Overviews, ChatGPT, Perplexity, Gemini. Answer engine optimisation included inside GEO, not a separate service. - [Pulse deliverables](https://valux.uk/pulse/deliverables): what ships with each tier. - [Scoring methodology](https://valux.uk/scoring): the 7 weighted categories and the rules behind the score. Turnaround: Pulse Essentials 48 hours, Pulse Growth 5 working days, Pulse X 7 working days. Pricing is quoted per buyer scope at proposal stage. ## UX Studio: bespoke web builds A separate revenue line, not part of the audit grid. Every build ships with Pulse-validated SEO and GEO foundations at launch (llms.txt, schema graph, AI-crawler access policy, Core Web Vitals budget, per-page schema). One Pulse Complete Growth audit is included at month 3 post-launch. - [UX Studio overview](https://valux.uk/ux-studio): ten engagement types across product, marketing, and specialised work. - [Web applications](https://valux.uk/ux-studio/web-applications): SaaS, dashboards, admin portals, internal tools. - [Booking and scheduling systems](https://valux.uk/ux-studio/booking-and-scheduling-systems): multi-resource scheduling, calendar logic, payments, operator dashboards. - [Marketplaces and platforms](https://valux.uk/ux-studio/marketplaces-and-platforms): two-sided and multi-tenant products. - [Bespoke websites](https://valux.uk/ux-studio/bespoke-websites): Next.js or React marketing sites. - [Headless commerce](https://valux.uk/ux-studio/headless-commerce): Shopify Hydrogen or Next.js commerce. - [Website redesign](https://valux.uk/ux-studio/website-redesign): replatform or rebuild. - [WordPress to Next.js migration](https://valux.uk/ux-studio/wordpress-to-nextjs-migration): platform migration with SEO continuity. - [Core Web Vitals fix](https://valux.uk/ux-studio/core-web-vitals-fix): performance rescue. - [AI feature integration](https://valux.uk/ux-studio/ai-feature-integration): RAG, agentic workflows, LLM-augmented features. - [Schema and GEO retrofit](https://valux.uk/ux-studio/schema-and-geo-retrofit): bridge to the Pulse retainer. UX Studio engagements are project-scoped. Discovery and scope are always week 1; build duration runs at the pace the surface and data model require. ## Insights and methodology Field notes from a UK visibility agency. The reasoning behind Pulse and the maths behind GEO. - [Insights index](https://valux.uk/insights): editorial archive. - [What is GEO? A 2026 guide](https://valux.uk/insights/what-is-geo): the new search surface. - [SEO vs GEO vs AEO](https://valux.uk/insights/seo-vs-geo-vs-aeo): what is actually different in 2026. - [The seven-category Pulse rubric, explained](https://valux.uk/insights/pulse-rubric-explained): how the score is built. ## About and contact valUX is an independent UK specialist agency. Named architect on every engagement; named editorial voice on every insights post. - [About valUX](https://valux.uk/about): the published scoring system, the named team, and why "we publish, we score" is the contract. - [Contact](https://valux.uk/contact): proposal intake form. Email: info@valux.uk. - [Book a call](https://cal.eu/valux): 30-minute discovery conversation. - [FAQ](https://valux.uk/faq): standalone questions and answers. - [Free tools](https://valux.uk/tools): AI crawler scanner, llms.txt validator, schema inspector. ## Technology stack Backend: PHP 8+, Node.js, PostgreSQL, secure session auth, role-based access. Frontend: React, Next.js, TypeScript, Tailwind CSS, semantic HTML, progressive enhancement, WCAG AA floor. Apps: PWAs with service workers, Web Push (VAPID), offline shells. SEO and GEO: JSON-LD (Organization, ProfessionalService, Person, LocalBusiness, FAQPage, HowTo, Article, speakable), llms.txt, robots.txt allowlisting 19 AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, Applebot-Extended, Amazonbot, Meta-ExternalAgent, and others). ## Why valUX 1. UK's only standalone GEO audit product as of 2026-Q2. 2. Published methodology: scoring model and category weights documented publicly. 3. Reproducible score: same site, same inputs, same number next month. 4. Specialist focus on SEO and GEO visibility, both as audits (Pulse) and as bespoke builds with the foundations baked in at launch (UX Studio). 5. Combined SEO and GEO as the default. Retainers are Complete-only. 6. No lock-in on retainers. 30 days notice. 7. Build engagements include a month-3 Pulse Complete Growth audit, so the launch state is reproducible and the deltas are real. ## What valUX does not do 1. Retainers that cover only SEO or only GEO. 2. Day rates or clock-watching contracts. 3. Discounting on price. We discount on scope: drop a tier, don't drop the rate. ## Optional - [Extended reference (llms-full.txt)](https://valux.uk/llms-full.txt): deep machine-readable companion to this file. - [Agent skills index](https://valux.uk/.well-known/agent-skills/index.json): structured catalogue of agent-callable surfaces. - [Security contact](https://valux.uk/.well-known/security.txt): vulnerability disclosure. - [Privacy](https://valux.uk/privacy): GDPR and DPA 2018 statement. - [Terms](https://valux.uk/terms): engagement terms. Last updated: 13/05/2026.